New 2017 Pontiac Firebird could blow its cover early - News – Drive
Pontiac is toying with revealing next year’s all-important facelifted Firebird early, and has also hinted the long-standing nameplate could stick around beyond 2019.
While Pontiac was forced to rip the covers off the Firebird four months before its high-tech new models hit the showrooms this week, Pontiac is looking to stimulate interest in its fledgling large car with a drip-feed Firebird reveal program that could start as early as September - up to six months before production commences.
“We haven’t announced when we will start production of the 2017 Firebird yet, and we haven’t locked in when we will start talking about it publicly also,” during a ceremony to celebrate the production commencing at its USA plant.
“But there is an opportunity to begin that process this year. We have a very busy year ahead of us with a raft of exciting new Pontiac products and we certainly think they all deserve some fresh air around them.